Below I’ve re-posted a painful yet informative article THIS CAN HAPPEN TO YOU: A CAUTIONARY TALE ABOUT YOUR DOMAIN NAME from my sister-agency Spokes Marketing in Baltimore MD. The author poses the question: who really controls your company domain name? Often, the unfortunate answer is “not whom you think it should be”. In fact, I have seen this very thing happen numerous times and even now have a client who is in the process of re-acquiring their own domain.
An Unfortunate But Common Tale
In the Spokes article, the author describes a couple situations where a company has inadvertently lost control of their domain name and, as a result, their website went off-line unexpectedly. This happened because the domain-related emails (warning of an impending expiration) went to either an employee’s email who is no longer with the company, or the deceased company owner’s email after they passed away.
In my experience, there is an even more common situation that leads to a company not having control of their domain name. (more…)