Custom Website Development

“Turn Visitors into Prospects and turn Prospects into Customers”

 

Your site will be designed to build trust, customer loyalty, and brand equity. Our creative design and development team has extensive experience turning your sales process and information about your ideal customer into unique and professional looking web interfaces.

Responsive Design – Let your customers see you on any screen they want to…

Your website will be built with Responsive Design. This means your website will be created to have easy reading and navigation across a wide range of devices (mobile phones, tablets, laptops and desktop computers) with a minimum of resizing, panning, and scrolling.

In order to ensure the long-term viability of your website, your website is delivered to you with a Content Management System, or CMS. A CMS allows any non-technical user with the appropriate permissions to make changes to your site. Changing your site is almost as simple as using typical word processing software, so anyone can learn to do it!

Content Management System (CMS) – Manage your site, not your content management system

Your website will be built with best of breed applications that will help you run your business, generate revenue, and manage your product offerings. Our preferred CMS is WordPress.

WordPress is an open source dynamic CMS based on PHP (a web language) and MySQL (an open source relational database management system). It has many features including a plug-in architecture and a template system. WordPress is used by over 18.9% of Alexa Internet’s “top 10 million” websites as of August 2013. WordPress is currently the most popular CMS in use on the Internet.

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes.

Convert Visitors
A key design philosophy that governs the design of your website is that your website should provably contribute to your company’s sales. In other words, Direct Response. Your site must have a clear marketing message and strong call to action, so your prospects will pick up the phone or fill out that contact form. Your site will be built using Direct Response Best Practices to ensure your online investment becomes an asset, not an expense.

Don’t Divert Visitors
Do you need a compelling online destination for your marketing efforts, but do not want to modify your pre-existing website? Then a Landing Page or micro-site may be the perfect solution for you. A Landing Page is a single-page website with a specific marketing message and clear call to action.

Typically, a Landing Page has no links to your company’s main site, or if it does, a very subtle single link. Instead, the Landing Page addresses the visitor’s specific concern and offers a specific point of contact to your sales team (contact form , email link, phone number, etc). The Landing Page design methodology prevents your site visitors from becoming distracted by unrelated links and navigation on your site and being diverted away from your desired marketing message.