Factors to Help Choose Between Ad Agencies
Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an agency), and even delved into How Marketing Agencies Get Paid. The next logical question if you are considering working with an advertising agency is “how do you choose between ad agencies?” How do you decide which agency is best for you?
There are many factors which go into the decision, and some of these factors will be common across most situations and some not-so-obvious. The more common factors include (more…)