One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim that by “going direct”, they save money in agency fees and can stretch their advertising dollars further. While this might make sense on paper, in reality, there are significant inefficiencies and indirect costs associated with “going direct”. (more…)
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