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11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going DirectWhy Hire an Advertising Agency Instead of Going Direct?

One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim that by “going direct”, they save money in agency fees and can stretch their advertising dollars further. While this might make sense on paper, in reality, there are significant inefficiencies and indirect costs associated with “going direct”. (more…)

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Lightyear Marketing Launches PriorityCom.com!

Congratulations to Priority Communications for the launch of their new website www.PriorityCom.com!

Desktop PC screenshot of PriorityCom.com

Desktop PC screenshot
(Click to enlarge)

This site is a highly customized WordPress site with a minimalist design and strong calls to action. Specifically, this site features: (more…)

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