• Home
  • /Posts Tagged ' marketing agency '

Archives

Should You Hire A Marketing Director Full-Time?

Should You Hire a Marketing Director?Marketing Director vs. Marketing Agency

One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to a full-service marketing agency. However, there really are some justifiable reasons why a company should hire a full-time director of marketing. So my real answer is a less self-serving and more-vague it depends. And then I’ll follow up that with an even more frustrating answer: you may need both. (more…)

Read more →