Who Really Controls Your Company Domain Name?

Who Really Controls Your Company Domain Name?

Below I’ve re-posted a painful yet informative article THIS CAN HAPPEN TO YOU: A CAUTIONARY TALE ABOUT YOUR DOMAIN NAME from my sister-agency Spokes Marketing in Baltimore MD. The author poses the question: who really controls your company domain name? Often, the unfortunate answer is “not whom you think it should be”. In fact, I have seen ... Read More
 
The Internet Has Made Traditional Advertising Obsolete, Right?

The Internet Has Made Traditional Advertising Obsolete, Right?

When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to ... Read More
 
What is SEM, SEO, PPC (and all that other alphabet soup)?

What is SEM, SEO, PPC (and all that other alphabet soup)?

So what is SEM exactly, anyway? I have been in the Internet marketing space for roughly 10 years now including my time at CBS Radio (where we sold a lot of digital). And even though Internet marketing has been around for nearly 20 years, I still find that many of the business owners I meet ... Read More
 
How Do You Choose Between Ad Agencies?

How Do You Choose Between Ad Agencies?

Factors to Help Choose Between Ad Agencies Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an ... Read More
 
How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid? Have you ever wondered how do marketing agencies get paid? Do all agencies charge their client the same way? If you’ve been in or around the advertising business for a while, you have probably heard stories of major clients bringing their advertising agencies to task for not being very ... Read More
 
Question: Does Email Marketing Still Work?

Question: Does Email Marketing Still Work?

Does Email Marketing Still Work? Have you ever looked at your overflowing inbox and asked yourself “does email marketing still work?” Many small business owners ask this same question while bulk-deleting the non-client messages they don’t intend to read anytime soon. On any given day, you might choose to immediately eliminate roughly 75% of the ... Read More
 
Should You Hire A Marketing Director Full-Time?

Should You Hire A Marketing Director Full-Time?

Marketing Director vs. Marketing Agency One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to ... Read More
 
Pacific Palisades Chamber Meets Member Needs with New Website

Pacific Palisades Chamber Meets Member Needs with New Website

New Website, New Beginning for Palisades Chamber Lightyear Marketing Group is proud to announce the launch of PalisadesChamber.com, the official website of the Pacific Palisades Chamber of Commerce. The previous site, built over 10 years ago was no longer able to meet the online needs of the Chamber membership. The new website was built from ... Read More
 
11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going Direct

Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim ... Read More
 
You Wrote an Online Article…Now What?

You Wrote an Online Article…Now What?

Why You Wrote an Online Article Last week I showed networkers an example of how to go From Networking to Blogging in One Step by turning a 60 second commercial into an online article or blog. Adding helpful articles to your website (helpful to your potential customers) is an excellent way to increase your credibility ... Read More