What is Content Marketing?
One of the well-published keys to long-term website success is the implementation of a regular, pre-planned Content Marketing Strategy. Content Marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
A Content Marketing Strategy is a pre-planned set of guidelines and templates to create these types of content in a structured manner. This allows the company to carefully control the message and the tempo of publications to maximize search-engine visibility, social sharing, and reader interaction.
The Content Marketing Strategy Workshop
During the half-day Content Marketing Strategy Workshop, Lightyear Marketing Group will work directly with your company to create a Content Marketing Strategy that includes the following:
- 12 month, Quarterly, or Semi-annual Content Theme guide
- Themes are designed around topics that will educate and engage the client base
- These themes will be the overall subject for that period’s articles
- Six month (26-week) or greater article Topic & Title Guide
- Each week will have a attention-grabbing title that fits within the overall theme for the given time-period
- Identify topical opportunities for upcoming holidays, etc. and schedule articles in advance
- Up to 12 monthly “Did You Know” or “Monthly Tip” short article topics to add entertainment and/or educational value to newsletters and social media
- Successful article writing guidance
- Search Engine Optimization (SEO) techniques to help content get ranked on search engines
- Social Media integration guidance
- Create regular and systematic email marketing plan to utilize the content
- Setup of your own Email Marketing platform INCLUDED
- A hardback copy of Epic Content Marketing or Youtility
- The Content Marketing Strategy Workbook packed full of helpful articles, guides, and note-taking area for the information covered in the workshop.
- The Content Marketing Strategy Workshop takes approximately 4 to 4.5 hours.
- The workshop required enough space to accommodate a Post It easel, laptop & projector, screen (or empty wall-space), and writing surface for all attendees
- The workshop can be conducted at your company’s location (space permitting) or at the Lightyear Marketing Group offices in Van Nuys, CA.
- The workshop is currently available to companies located in Los Angeles County, Orange County, San Diego County, Riverside County and Ventura County
The Content Marketing Strategy Workshop starts at $997 for up to 2 attendees. Each additional attendee is $150 up to a maximum of 10. Workshops conducted outside of Los Angeles County will also have a $250 time & travel expense within 200 miles. Out of state travel expenses will be determined on an as-needed basis.
100% Money-Back Guarantee
If you are not 100% satisfied with your workshop, you will receive your $100 deposit back and will not have to pay the remaining balance. And the Content Marketing Strategy workbook and all other workshop materials are yours to keep! (Time & travel expense is non-refundable)