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The Internet Has Made Traditional Advertising Obsolete, Right?

The Internet Has Made Traditional Advertising Obsolete, Right?

When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to ... Read More
 
What is SEM, SEO, PPC (and all that other alphabet soup)?

What is SEM, SEO, PPC (and all that other alphabet soup)?

So what is SEM exactly, anyway? I have been in the Internet marketing space for roughly 10 years now including my time at CBS Radio (where we sold a lot of digital). And even though Internet marketing has been around for nearly 20 years, I still find that many of the business owners I meet ... Read More
 
How Do You Choose Between Ad Agencies?

How Do You Choose Between Ad Agencies?

Factors to Help Choose Between Ad Agencies Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an ... Read More
 
How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid?

How Do Marketing Agencies Get Paid? Have you ever wondered how do marketing agencies get paid? Do all agencies charge their client the same way? If you’ve been in or around the advertising business for a while, you have probably heard stories of major clients bringing their advertising agencies to task for not being very ... Read More
 
Pacific Palisades Chamber Meets Member Needs with New Website

Pacific Palisades Chamber Meets Member Needs with New Website

New Website, New Beginning for Palisades Chamber Lightyear Marketing Group is proud to announce the launch of PalisadesChamber.com, the official website of the Pacific Palisades Chamber of Commerce. The previous site, built over 10 years ago was no longer able to meet the online needs of the Chamber membership. The new website was built from ... Read More