• Home
  • /Archive by category ' Marketing Strategy '

Archive For: Marketing Strategy

The Internet Has Made Traditional Advertising Obsolete, Right?

The Internet Has Made Traditional Advertising Obsolete, Right?

When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to ... Read More
 
Question: Does Email Marketing Still Work?

Question: Does Email Marketing Still Work?

Does Email Marketing Still Work? Have you ever looked at your overflowing inbox and asked yourself “does email marketing still work?” Many small business owners ask this same question while bulk-deleting the non-client messages they don’t intend to read anytime soon. On any given day, you might choose to immediately eliminate roughly 75% of the ... Read More
 
Should You Hire A Marketing Director Full-Time?

Should You Hire A Marketing Director Full-Time?

Marketing Director vs. Marketing Agency One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to ... Read More
 
11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going Direct

Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim ... Read More
 
You Wrote an Online Article…Now What?

You Wrote an Online Article…Now What?

Why You Wrote an Online Article Last week I showed networkers an example of how to go From Networking to Blogging in One Step by turning a 60 second commercial into an online article or blog. Adding helpful articles to your website (helpful to your potential customers) is an excellent way to increase your credibility ... Read More