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The Internet Has Made Traditional Advertising Obsolete, Right?

The Internet Has Made Traditional Advertising Obsolete, Right?

When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to ... Read More
 
How Do You Choose Between Ad Agencies?

How Do You Choose Between Ad Agencies?

Factors to Help Choose Between Ad Agencies Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an ... Read More
 
11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going Direct

Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim ... Read More