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How Do You Choose Between Ad Agencies?

How Do You Choose Between Ad Agencies?

Factors to Help Choose Between Ad Agencies Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an ... Read More
 
Should You Hire A Marketing Director Full-Time?

Should You Hire A Marketing Director Full-Time?

Marketing Director vs. Marketing Agency One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to ... Read More
 
11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going Direct

Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim ... Read More