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The Internet Has Made Traditional Advertising Obsolete, Right?

The Internet Has Made Traditional Advertising Obsolete, Right?

When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to ... Read More
 
Should You Hire A Marketing Director Full-Time?

Should You Hire A Marketing Director Full-Time?

Marketing Director vs. Marketing Agency One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to ... Read More
 
11 Reasons to Hire an Advertising Agency Instead of Going Direct

11 Reasons to Hire an Advertising Agency Instead of Going Direct

Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim ... Read More