Does Email Marketing Still Work?
Have you ever looked at your overflowing inbox and asked yourself “does email marketing still work?” Many small business owners ask this same question while bulk-deleting the non-client messages they don’t intend to read anytime soon. On any given day, you might choose to immediately eliminate roughly 75% of the emails in your inbox in one fell swoop. Many of my marketing clients use this anecdotal evidence to conclude that email marketing is a waste of their company’s time and money. From a purely anecdotal point of view, it would seem email marketing doesn’t work anymore, right? (more…)