One of the well-published keys to long-term website success is the implementation of a regular, pre-planned Content Marketing Strategy. Content Marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.
A Content Marketing Strategy is a pre-planned set of guidelines and templates to create these types of content in a structured manner. This allows the company to carefully control the message and the tempo of publications to maximize search-engine visibility, social sharing, and reader interaction.