Lightyear Marketing Group Philosophy
The reality of today’s consumer (B2C) and business (B2B) marketing environment has changed. Nearly all TV, Radio, Cable, Print, and other Offline advertising drives significant traffic to the Internet, primarily the search engines. A company must have a robust, well thought-out Internet presence (Online) in order for their Offline advertising dollars to be maximized. A business that sends direct mail pieces, runs TV commercials or magazine ads is wasting a significant amount of their marketing budget if they don’t have a great website and search engine marketing campaign to go along with it. .