Factors to Help Choose Between Ad Agencies Over the course of the last couple months, we have been discussing various issues regarding ad agencies. We’ve looked at 11 Reasons To Hire An Advertising Agency Instead Of Going Direct, we discussed the question Should You Hire A Marketing Director Full-Time? (as opposed to outsourcing to an agency), and…
How Do Marketing Agencies Get Paid? Have you ever wondered how do marketing agencies get paid? Do all agencies charge their client the same way? If you’ve been in or around the advertising business for a while, you have probably heard stories of major clients bringing their advertising agencies to task for not being very…
Does Email Marketing Still Work? Have you ever looked at your overflowing inbox and asked yourself “does email marketing still work?” Many small business owners ask this same question while bulk-deleting the non-client messages they don’t intend to read anytime soon. On any given day, you might choose to immediately eliminate roughly 75% of the emails…
Marketing Director vs. Marketing Agency One question I often get is whether or not a company should hire a full-time marketing director instead of a marketing agency (like Lightyear Marketing Group). The easiest and most self-serving answer would be that, no, you don’t need a marketing director when you can outsource your marketing efforts to…
New Website, New Beginning for Palisades Chamber Lightyear Marketing Group is proud to announce the launch of PalisadesChamber.com, the official website of the Pacific Palisades Chamber of Commerce. The previous site, built over 10 years ago was no longer able to meet the online needs of the Chamber membership. The new website was built from scratch…
Why Hire an Advertising Agency Instead of Going Direct? One of the questions I get often is why a business owner should hire an advertising agency instead of dealing directly with the various media vendors themselves. They are referring to the website developer, the search engine marketing company, the radio station, etcetera. Business owners often claim…
Why You Wrote an Online Article Last week I showed networkers an example of how to go From Networking to Blogging in One Step by turning a 60 second commercial into an online article or blog. Adding helpful articles to your website (helpful to your potential customers) is an excellent way to increase your credibility with your potential customers…
If you attend networking meetings on a regular basis and are familiar with making short 60 second presentations or “elevator pitches”, then you can go from networking to blogging in one step (sorta). You can easily create valuable online content that will bring visitors to your website and position you as an expert in your field! You’ve…