Below I’ve re-posted a painful yet informative article THIS CAN HAPPEN TO YOU: A CAUTIONARY TALE ABOUT YOUR DOMAIN NAME from my sister-agency Spokes Marketing in Baltimore MD. The author poses the question: who really controls your company domain name? Often, the unfortunate answer is “not whom you think it should be”. In fact, I have seen this very thing happen numerous times…
When I left the radio industry and first started my marketing company in 2007, most of my previous clients wanted me to help them advertise on the Internet. One of the most frequent questions I got was “The Internet has made traditional advertising obsolete, right?”. There was this idea that the Internet was going to…
So what is SEM exactly, anyway? I have been in the Internet marketing space for roughly 10 years now including my time at CBS Radio (where we sold a lot of digital). And even though Internet marketing has been around for nearly 20 years, I still find that many of the business owners I meet…