Search Marketing

Search and you shall find.

Los Angeles search marketing is all about finding prospects that are actively searching for businesses like yours—before the competition does. Lightyear Marketing Group can make it happen… at the speed of light!

There are 2 main types of search marketing: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising (for more information about the difference, go here). We provide what we believe to be the best PPC solution available in Los Angeles.

Pay-Per-Click advertising is one of the fastest and easiest way to generate QUALIFIED traffic to your website. You have ultimate control over your advertising spend, the geography you target, the keywords (search terms) your ads appear with, and your specific marketing message. AND, you don’t have to wait for months for the search engines to decide whether your site is relevant enough to appear high up in the search results. You can see results in as little as 24 hours!

Conversions Not Clicks

Your PPC campaign will utilize technology that is the absolute best in the industry to optimize your budget across all of the search engines. The Lightyear Marketing Group technology platform optimizes based on CONVERSIONS, not clicks by learning which keywords produce the most “direct interaction” between the consumer and your business and automatically directing more campaign dollars to those that produce the best results.

Meanwhile, your Lightyear Marketing Group representative will be regularly analyzing the campaign’s performance and making changes to ad copy and ad groups to build on the efficacy of the technology. As a result, your campaign is optimized to the highest available conversion rates for the lowest possible costs.

Performance Over Position!

It is a common myth in the Pay-Per-Click marketing world that the highest position ads are the best performing. While this is very true in respect to Search Engine Optimization methodology, which optimizes for organic results instead of paid (sponsored) results, it is usually untrue with Sponsored Ads (PPC).

Studies have shown that the optimal ad placement is often the 3rd, 4th, or 5th ad position on the search results page. The reason for this is that the cost per click (CPC) for the top ads are significantly higher than those in the middle positions. Also, the top ads often receive the highest volume of clicks with the lowest conversion rates. The combined higher click costs, higher click volume, and lower conversion rates result in a much lower return on investment. The Lightyear Marketing Group technology platform automatically adjusts the ad positions to maximize the number of conversion while reducing the click costs.

The end result of YOUR campaign is that you find more customers for less money than your competitors.

BENEFITS OF LIGHTYEAR MARKETING PPC

Our premier pay-per-click (PPC) solution combines campaign optimization technology and industry-leading expertise to deliver the highest quality leads at the lowest possible cost per lead for your business.

Powerful Tracking

Track every single lead your search campaign generates:

• Website & landing page visits
• Emails
• Completed forms
• Other web events like coupon print-outs
• Even track and record phone calls!

Precise Targeting

• Reach 98% of all Internet users across all the major search engines—including Google, Yahoo, and Bing.
• Geo-target campaigns within your specific region, city, or selected radius.
• Take advantage of search-term expertise in over 1,000 industries —including yours.

Smarter Spending

• Pay zero ad costs for impressions; you pay only when your ad is clicked
• Enjoy the highest volume of leads at the lowest possible cost per lead
• Monitor and analyze your campaigns online anytime, anywhere

“Find prospects who are actively searching for products and services like yours”